With digital grocery sales on the rise (predicted to account for 20% of all grocery sales by 2026), retailers need to ensure they are keeping up. Google and Meta both offer support for product feed/catalog driven ads that not only help dri…
It's a great question, because some of the RAAP functionality is indeed already baked into normal Google Merchant Center (GMC), and there's even some overlap with Local Inventory Ads (LIA). Let's dive into RAAP and see if we can figure thi…
Creative Solutions for Running Location-Based Ads (e.g., “RAAP”) on Platforms Like TikTok, Pinterest, Snap, and OthersWhile platforms like Google and Meta provide native solutions for running targeted local ads through Regional Availabilit…
How to Leverage Classic PLAs, Local Inventory Ads, and Regional Availability and Pricing to Maximize Your Reach on Google ShoppingClients use VersaFeed to publish their product data on Google through one of three primary methods, each with…
In response to a growing demand for convenient online shopping, grocery stores are rapidly adapting to increase their digital presence and expand order fulfillment options. With the introduction of Regional Availability and Pricing (RAAP)…
The steps below can solve for the situations where: The ability to ship a product depends upon the location of the shipping address (referred to as ‘Region’). The price of a product is consistent across all locations and …
Websites selling items that limit shipping based on location alone will have another hoop they will need to know how to jump through to advertise with Google Shopping ads. A common example of this is any website selling alcohol that can be…
