With digital grocery sales on the rise (predicted to account for 20% of all grocery sales by 2026), retailers need to ensure they are keeping up. Google and Meta both offer support for product feed/catalog driven ads that not only help dri…
Creative Solutions for Running Location-Based Ads (e.g., “RAAP”) on Platforms Like TikTok, Pinterest, Snap, and OthersWhile platforms like Google and Meta provide native solutions for running targeted local ads through Regional Availabilit…
How to Leverage Classic PLAs, Local Inventory Ads, and Regional Availability and Pricing to Maximize Your Reach on Google ShoppingClients use VersaFeed to publish their product data on Google through one of three primary methods, each with…
An essential part of launching Google Local Inventory Ads (LIA) for grocery retailers is ensuring that your landing pages meet Google's specific requirements. Whether you choose a Google-hosted option or manage your own store-specific prod…
Tempted by Shopify's apps for product feed syndication? Our observation as a data feed provider suggests that these options can sometimes lead to problems and suboptimal data outputs. If you're contemplating a switch to a Shopify direct ap…
Google is launching a new pilot program to create videos directly from your product images, descriptions, and logos included in your product data feed in Google Merchant Center. Google selects merchants for this pilot and sends them an ema…
An image is worth a thousand words – but extracting those words can be a royal pain! How many times do clients have excellent product images but lackluster descriptions, or even missing color/material/pattern data? We're pleased to announc…
How often do A/B tests run only to yield inconclusive data? Especially in the data feed and PLA world, the problem is prevalent. VersaFeed's new Dynamic Experiment solution solves this problem once and for all.Our dynamic system will rotat…
San Francisco, CA, November 28th, 2023: VersaFeed, a leading ad-tech provider for ecommerce retailers, today announces a new feature to its proprietary product data feed management platform: ChatGPT integration. The first product feed comp…
After much anticipation, Google is now offering beauty brands a way to interact virtually with their mobile shoppers via Free Listings and Shopping Ads. AR beauty features were introduced nearly three years ago; however, only recently has …
VersaFeed is taking custom label strategies to the next level by integrating with Google Merchant Center’s Market Insights retail data. Both the Price Competitiveness and Best Sellers reports are currently available within the Mercha…
With ChatGPT becoming ubiquitous across the digital landscape, VersaFeed researched the most effective ways to integrate this tech into paid media data feeds. Our early testing indicates that product titles, categories, and descriptions ca…
VersaFeed is thrilled to announce our new integration with ChatGPT for data feed optimization!Merchants and brands using VersaFeed can now utilize ChatGPT to rewrite product titles, descriptions, and categories straight from the VersaFeed.…
Google makes it easy to take advantage of badges on Shopping ads and Free Listings promoting Local products. Consumers will see Local Shopping ads when the item they’re searching for is available nearby. Google lets you know it's a L…
With back-to-school (BTS) spending expected to reach a new high in 2023, advertisers need to ensure their online digital ad strategy is prepared to capture as many purchases as possible.Here are some specific tips for the feed driven produ…
The Returns annotation has become a common Shopping Ad element this past year. Google first required the return policy to be set up in the Google Merchant Center to showcase on Shopping Ads but slowly started trying to estimate for brands …
Google can show star ratings annotations on Shopping Ads and Free Listings for products offered by eligible advertisers - officially referred to as Product Ratings. Both the product and advertiser must meet certain requirements to be eligi…
As Google continues to increase the visibility of product delivery options across Search and Shopping, here are a few ways to make sure your shipping options are highlighted accurately for potential customers: Free Shipping Annotation …
There are many ways Google highlights products when their prices change - specifically lower. The Sale badge and Special Offer annotation (aka Merchant Promotion) do a great job showcasing temporary price cuts on items. But there’s …
With inflation top-of-mind for both merchants and customers, maintaining a loyal base of customers is more crucial than ever in the ecommerce space. Loyalty, however, does not mean you still won’t have to fight to keep those customer…
Earning the Coveted Blue Checkmark While competition for PLA real estate continues to heat up, there are several small but significant additions that merchants can make to their Google Shopping program to help gain an edge on a crowded SE…
