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Jun 26 2024

Feed Driven Product Ads for Grocery

With digital grocery sales on the rise (predicted to account for 20% of all grocery sales by 2026), retailers need to ensure they are keeping up. Google and Meta both offer support for product feed/catalog driven ads that not only help dri…

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Oct 18 2024

Launching Google Local Inventory Ads for Grocery

An essential part of launching Google Local Inventory Ads (LIA) for grocery retailers is ensuring that your landing pages meet Google's specific requirements. Whether you choose a Google-hosted option or manage your own store-specific prod…

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Oct 11 2024

To [structured_title] or [title], That is the Question

With Google’s recent Google Merchant Center specification update, merchants using AI-generated product titles are now being asked to submit them via the new [structured_title] attribute, instead of the traditional [title] field. But …

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