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Featured Article
Jun 26 2024

Feed Driven Product Ads for Grocery

With digital grocery sales on the rise ( predicted to account for 20% of all grocery sales by 2026 ), retailers need to ensure they are keeping up. Google and Meta both offer support for product feed/catalog driven ads that not only help …

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Recent Articles
Nov 15 2024

Regional Availability & Pricing (RAAP): What, Why, and When

VersaFeed clients wonder: when does it become truly necessary to implement Regional Availability & Pricing (RAAP)? It's a great question, because some of the RAAP functionality is indeed already baked into normal Google Merchant Center (G…

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