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Jun 26 2024

Feed Driven Product Ads for Grocery

With digital grocery sales on the rise (predicted to account for 20% of all grocery sales by 2026), retailers need to ensure they are keeping up. Google and Meta both offer support for product feed/catalog driven ads that not only help dri…

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Nov 15 2024

Regional Availability & Pricing (RAAP): What, Why, and When

It's a great question, because some of the RAAP functionality is indeed already baked into normal Google Merchant Center (GMC), and there's even some overlap with Local Inventory Ads (LIA). Let's dive into RAAP and see if we can figure thi…

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