With digital grocery sales on the rise (predicted to account for 20% of all grocery sales by 2026), retailers need to ensure they are keeping up. Google and Meta both offer support for product feed/catalog driven ads that not only help dri…
An image is worth a thousand words – but extracting those words can be a royal pain! How many times do clients have excellent product images but lackluster descriptions, or even missing color/material/pattern data? We're pleased to announc…
Translating product titles into relevant languages for targeted locations and users is a Google Best Practice and is likely to yield a stronger CTR.Google allows separate feeds to be uploaded for different languages, but keep in mind, your…
How often do A/B tests run only to yield inconclusive data? Especially in the data feed and PLA world, the problem is prevalent. VersaFeed's new Dynamic Experiment solution solves this problem once and for all.Our dynamic system will rotat…
San Francisco, CA, November 28th, 2023: VersaFeed, a leading ad-tech provider for ecommerce retailers, today announces a new feature to its proprietary product data feed management platform: ChatGPT integration. The first product feed comp…
VersaFeed is taking custom label strategies to the next level by integrating with Google Merchant Center’s Market Insights retail data. Both the Price Competitiveness and Best Sellers reports are currently available within the Mercha…
With ChatGPT becoming ubiquitous across the digital landscape, VersaFeed researched the most effective ways to integrate this tech into paid media data feeds. Our early testing indicates that product titles, categories, and descriptions ca…
VersaFeed is thrilled to announce our new integration with ChatGPT for data feed optimization!Merchants and brands using VersaFeed can now utilize ChatGPT to rewrite product titles, descriptions, and categories straight from the VersaFeed.…
VersaFeed is excited to announce the release of a highly anticipated new feature: Scheduled Feed Modifications. This new feature allows users to schedule complex feed changes anytime in the future without manual oversight. Need to setup p…
VersaFeed’s new Change History feature allows users to quickly and easily search for changes made to an account: see which login made a change, when it was made, and exactly what was changed. This powerful feature allows users to eff…
VersaFeed's new source feed config tools enable users to control source feed import settings and schedules at a granular level. You will find this area by navigating to Products > Import Settings. Import Settings This tab handles co…
VersaFeed's web dashboard now allows users to drag, drop, and sort columns directly in the UI. Drag and drop column headers Sort by any field (ascending and descending) Combined with a wealth of other VersaFeed features, the…
This article provides technical details on how to add Google Ads KPI's to your VersaFeed account (an overview of the feature in general can be found here). Note: VersaFeed's KPI FeedBack system is not available for all accounts and may re…
VersaFeed's FeedBack system now integrates Google Shopping campaign key performance indicators (KPIs, like ROAS and CPC) into the VersaFeed system. Clients can now view KPIs at the Item, Brand, and Category level — and create Custom …
Today, VersaFeed launches a simpler way to check dynamic product attributes for feed searches and modification/exclusion rule interfaces. Searches like "is Brand in Title" or "is MPN in the Description" have always been available in Versa…
When delivering a product feed to a new destination VersaFeed clients have two options: (A) Create a "dupe" feed. — This is not actually creating another feed within the VersaFeed system, but simply sending an alrea…
When creating optimized product feeds you will often receive additional "supplemental" file data in Excel or CSV that is separate from your product source feed. This supplemental data might contain GTINs, optimized titles, cost-of-goods da…
VersaFeed's new FTP and SFTP activity monitor enables clients and agencies to easily view details and history on file transfers to and from ftp.versafeed.com. This allows users to answer questions like: When does the daily source feed a…
VersaFeed has expanded on its already existing feed "Compare" feature (previously described here). When you select the "Compare imports" option, you're telling VersaFeed that you want to see the differences between feeds created at tw…
Users can now quickly execute the same feed search on a previous or future data feed import. In the example below, we are searching a source product feed for Nike products on 4/13/18. Frequently, we'll want to execute the same search on th…
VersaFeed now provides clients an option to search "Any Field" in both source product feed searches and output product feed searches like Google, Facebook, Criteo, and others. For example, if a company has a product code "NK653" and wants…
