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Jun 26 2024

Feed Driven Product Ads for Grocery

With digital grocery sales on the rise (predicted to account for 20% of all grocery sales by 2026), retailers need to ensure they are keeping up. Google and Meta both offer support for product feed/catalog driven ads that not only help dri…

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May 31 2022

Data Feed Considerations When Replatforming

Over our 16 years in business building data feeds for retail clients, we've experienced quite a number of ecommerce replatforms. Our #1 recommendation on this is to plan for problems.  There's always going to be something that comes u…

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Mar 03 2022

Preparing for Planned Site Outages

From time-to-time, websites need to come offline for maintenance. There's no way of telling Google about this, so when they perform their regular checks of your data feed against your site it sets off a wave of events, which can include pr…

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