With Google’s recent Google Merchant Center specification update, merchants using AI-generated product titles are now being asked to submit them via the new [structured_title] attribute, instead of the traditional [title] field. But why is…
Working closely with agencies, we get a lot of requests during planning phases, to provide recommendations using a good/better/best (or crawl/walk/run) framework to grow their programs. See below for how we would break down these recommen…
Our no-cost feed audit reveals quick wins and fixes for boosting your ad visibility across Google, Meta, and beyond. No commitment, just valuable insights . Curious how your feed stacks up against competitors? Let our expert feed engineer…
How to Leverage Classic PLAs, Local Inventory Ads, and Regional Availability and Pricing to Maximize Your Reach on Google Shopping Clients use VersaFeed to publish their product data on Google through one of three primary methods, each wi…
An essential part of launching Google Local Inventory Ads (LIA) for grocery retailers is ensuring that your landing pages meet Google's specific requirements. Whether you choose a Google-hosted option or manage your own store-specific pro…
Google Local Merchant Promotions for Grocery: Stand Out in Local Shopping Ads When customers search for grocery products on Google, they see local shopping ad results, annotated to show availability at nearby stores. This makes it easy fo…
Tempted by Shopify's apps for product feed syndication? Our observation as a data feed provider suggests that these options can sometimes lead to problems and suboptimal data outputs. If you're contemplating a switch to a Shopify direct ap…
With digital grocery sales on the rise ( predicted to account for 20% of all grocery sales by 2026 ), retailers need to ensure they are keeping up. Google and Meta both offer support for product feed/catalog driven ads that not only help …
Find the official Google full recap here or watch it for yourself on YouTube . Here's our quick take on the Shopping Ads/Product Feed announcements from Google Marketing Live this year: 3 New Shopping Ad Formats Introduced: Video Highlight…
Top 10 Essentials to Google's Loyalty Program In the competitive digital advertising arena, capturing and retaining customer interest is paramount. Google’s loyalty program not only strengthens customer retention but also significantly en…
Translating product titles into relevant languages for targeted locations and users is a Google Best Practice and is likely to yield a stronger CTR. Google allows separate feeds to be uploaded for different languages, but keep in mind, yo…
With ChatGPT becoming ubiquitous across the digital landscape, VersaFeed researched the most effective ways to integrate this tech into paid media data feeds. Our early testing indicates that product titles, categories, and descriptions c…
VersaFeed is thrilled to announce our new integration with ChatGPT for data feed optimization! Merchants and brands using VersaFeed can now utilize ChatGPT to rewrite product titles, descriptions, and categories straight from the VersaFee…
Each year, VersaFeed helps businesses explore the Amazon Marketplace and evaluate the challenges it presents. We even maintain a list of marketplace providers that we partner with . However, many businesses decide the risk is not worth the…
VersaFeed believes that keeping data feed companies and marketplace integrators separate is in everyone's best interest. These two types of channels require very different tech, and merchants deserve a best-in-class solution for feeds AND …
We've aggregated the most common PLA badges and annotations for you in the graphic above to identify their official names and we’ve covered each in detail within one of our blog articles. As always, our blogs are intended to give you meani…
Google makes it easy to take advantage of badges on Shopping ads and Free Listings promoting Local products. Consumers will see Local Shopping ads when the item they’re searching for is available nearby. Google lets you know it's a Local a…
With back-to-school (BTS) spending expected to reach a new high in 2023 , advertisers need to ensure their online digital ad strategy is prepared to capture as many purchases as possible. Here are some specific tips for the feed driven pr…
Buy on Google will be sunsetting September 26, 2023. Here’s what you need to know: Current participants: No action is needed. Listings on Search or Shopping will cease to show the Buy on Google option as of 9/26/23. You can terminate part…
The Returns annotation has become a common Shopping Ad element this past year. Google first required the return policy to be set up in the Google Merchant Center to showcase on Shopping Ads but slowly started trying to estimate for brands …
Google can show star ratings annotations on Shopping Ads and Free Listings for products offered by eligible advertisers - officially referred to as Product Ratings . Both the product and advertiser must meet certain requirements to be eli…
