With digital grocery sales on the rise ( predicted to account for 20% of all grocery sales by 2026 ), retailers need to ensure they are keeping up. Google and Meta both offer support for product feed/catalog driven ads that not only help …
For brick-and-mortar retailers, Local Inventory Ads are pivotal in bridging the gap between online searches and in-store purchases. These ads inform potential customers of the availability of products at nearby physical stores. Google, th…
Are grocery retailers making the most of their digital advertising opportunities? Our research suggests there's significant untapped potential in the market. In our latest study, we analyzed 28 major U.S. grocery chains, examining their e…
Tempted by Shopify's apps for product feed syndication? Our observation as a data feed provider suggests that these options can sometimes lead to problems and suboptimal data outputs. If you're contemplating a switch to a Shopify direct ap…
How often do A/B tests run only to yield inconclusive data? Especially in the data feed and PLA world, the problem is prevalent. VersaFeed's new Dynamic Experiment solution solves this problem once and for all. Our dynamic system will rot…
San Francisco, CA, November 28th, 2023: VersaFeed, a leading ad-tech provider for ecommerce retailers, today announces a new feature to its proprietary product data feed management platform: ChatGPT integration . The first product feed co…
With ChatGPT becoming ubiquitous across the digital landscape, VersaFeed researched the most effective ways to integrate this tech into paid media data feeds. Our early testing indicates that product titles, categories, and descriptions c…
With back-to-school (BTS) spending expected to reach a new high in 2023 , advertisers need to ensure their online digital ad strategy is prepared to capture as many purchases as possible. Here are some specific tips for the feed driven pr…
With inflation top-of-mind for both merchants and customers, maintaining a loyal base of customers is more crucial than ever in the ecommerce space. Loyalty, however, does not mean you still won’t have to fight to keep those customers. Her…
Many things go into preparing for the busy holiday season. Planning budgets for big days, sometimes down to the hour, can be time intensive but can have a large pay off. Reviewing bidding strategies to make sure automation will adjust prop…
As shoppable ads continue to grow their share of social media ad space it is becoming increasingly important for marketers to ensure that their product feeds are fully optimized specifically for social media ad platforms. Meta has led the …
Key : FB/IG = Facebook/Instagram Note : Facebook Shops is rapidly changing, this information is accurate as of early June 2020 Facebook Shops was announced on May 19th, 2020 and it immediately generated significant buzz. However, there ar…
