With digital grocery sales on the rise (predicted to account for 20% of all grocery sales by 2026), retailers need to ensure they are keeping up. Google and Meta both offer support for product feed/catalog driven ads that not only help dri…
While Local Inventory Ads (LIA) and Regional Availability and Pricing (RAAP) feeds generally address completely different use cases, today we'll explore how they actually can overlap—and why that overlap often confuses advertisers. Content…
VersaFeed specializes in seamless integrations for enterprise clients with complex e-commerce operations. Here’s what our onboarding and engineering teams deliver:Tailored Solutions: We work with your development or IT team to identify the…
Our no-cost feed audit reveals quick wins and fixes for boosting your ad visibility across Google, Meta, and beyond.No commitment, just valuable insights.Curious how your feed stacks up against competitors? Let our expert feed engineers do…
Creative Solutions for Running Location-Based Ads (e.g., “RAAP”) on Platforms Like TikTok, Pinterest, Snap, and OthersWhile platforms like Google and Meta provide native solutions for running targeted local ads through Regional Availabilit…
How to Leverage Classic PLAs, Local Inventory Ads, and Regional Availability and Pricing to Maximize Your Reach on Google ShoppingClients use VersaFeed to publish their product data on Google through one of three primary methods, each with…
With Google’s recent Google Merchant Center specification update, merchants using AI-generated product titles are now being asked to submit them via the new [structured_title] attribute, instead of the traditional [title] field. But …
In the competitive digital advertising arena, capturing and retaining customer interest is paramount. Google’s loyalty program not only strengthens customer retention but also significantly enhances exposure across Google’s vast ecosystems…
An image is worth a thousand words – but extracting those words can be a royal pain! How many times do clients have excellent product images but lackluster descriptions, or even missing color/material/pattern data? We're pleased to announc…
Translating product titles into relevant languages for targeted locations and users is a Google Best Practice and is likely to yield a stronger CTR.Google allows separate feeds to be uploaded for different languages, but keep in mind, your…
How often do A/B tests run only to yield inconclusive data? Especially in the data feed and PLA world, the problem is prevalent. VersaFeed's new Dynamic Experiment solution solves this problem once and for all.Our dynamic system will rotat…
San Francisco, CA, November 28th, 2023: VersaFeed, a leading ad-tech provider for ecommerce retailers, today announces a new feature to its proprietary product data feed management platform: ChatGPT integration. The first product feed comp…
After much anticipation, Google is now offering beauty brands a way to interact virtually with their mobile shoppers via Free Listings and Shopping Ads. AR beauty features were introduced nearly three years ago; however, only recently has …
VersaFeed is taking custom label strategies to the next level by integrating with Google Merchant Center’s Market Insights retail data. Both the Price Competitiveness and Best Sellers reports are currently available within the Mercha…
With ChatGPT becoming ubiquitous across the digital landscape, VersaFeed researched the most effective ways to integrate this tech into paid media data feeds. Our early testing indicates that product titles, categories, and descriptions ca…
VersaFeed is thrilled to announce our new integration with ChatGPT for data feed optimization!Merchants and brands using VersaFeed can now utilize ChatGPT to rewrite product titles, descriptions, and categories straight from the VersaFeed.…
We’ve aggregated the most common PLA badges and annotations for you in the graphic above to identify their official names and we’ve covered each in detail within one of our blog articles. As always, our blogs are intended to g…
Google makes it easy to take advantage of badges on Shopping ads and Free Listings promoting Local products. Consumers will see Local Shopping ads when the item they’re searching for is available nearby. Google lets you know it's a L…
With back-to-school (BTS) spending expected to reach a new high in 2023, advertisers need to ensure their online digital ad strategy is prepared to capture as many purchases as possible.Here are some specific tips for the feed driven produ…
With inflation top-of-mind for both merchants and customers, maintaining a loyal base of customers is more crucial than ever in the ecommerce space. Loyalty, however, does not mean you still won’t have to fight to keep those customer…
With the roll-out of Google’s automatic migration from Smart Shopping to Performance Max Campaigns, traditional PLA is now just one of many forms that your product listings can take across Google properties. For example, PMax campaig…
