Working closely with agencies, we get a lot of requests during planning phases, to provide recommendations using a good/better/best (or crawl/walk/run) framework to grow their programs. See below for how we would break down these recommen…
Most of our local feed work is focused on Google Local Inventory Ads (LIA) —no surprise there, since it’s the biggest game in town. But a lot of clients don’t realize there are other ad platforms that might help push local, in-store produ…
VersaFeed's integration with Google's SA360 performance data now allows for dynamic KPI Custom Label strategies. Previously, clients leveraged Google Ads performance data to create Top Performer campaigns, with some clients reporting a 2.…
While Local Inventory Ads (LIA) and Regional Availability and Pricing (RAAP) feeds generally address completely different use cases, today we'll explore how they actually can overlap—and why that overlap often confuses advertisers. Conten…
How VersaFeed Easily Ingests Product Data from Complex Enterprise Systems like APIs, PIM/MDMs, Ecommerce Platforms, and More. VersaFeed specializes in seamless integrations for enterprise clients with complex e-commerce operations. Here’s…
Our no-cost feed audit reveals quick wins and fixes for boosting your ad visibility across Google, Meta, and beyond. No commitment, just valuable insights . Curious how your feed stacks up against competitors? Let our expert feed engineer…
Creative Solutions for Running Location-Based Ads (e.g., “RAAP”) on Platforms Like TikTok, Pinterest, Snap, and Others While platforms like Google and Meta provide native solutions for running targeted local ads through Regional Availabil…
How to Leverage Classic PLAs, Local Inventory Ads, and Regional Availability and Pricing to Maximize Your Reach on Google Shopping Clients use VersaFeed to publish their product data on Google through one of three primary methods, each wi…
With Google’s recent Google Merchant Center specification update, merchants using AI-generated product titles are now being asked to submit them via the new [structured_title] attribute, instead of the traditional [title] field. But why is…
With digital grocery sales on the rise ( predicted to account for 20% of all grocery sales by 2026 ), retailers need to ensure they are keeping up. Google and Meta both offer support for product feed/catalog driven ads that not only help …
Top 10 Essentials to Google's Loyalty Program In the competitive digital advertising arena, capturing and retaining customer interest is paramount. Google’s loyalty program not only strengthens customer retention but also significantly en…
An image is worth a thousand words – but extracting those words can be a royal pain! How many times do clients have excellent product images but lackluster descriptions, or even missing color/material/pattern data? We're pleased to announ…
Translating product titles into relevant languages for targeted locations and users is a Google Best Practice and is likely to yield a stronger CTR. Google allows separate feeds to be uploaded for different languages, but keep in mind, yo…
How often do A/B tests run only to yield inconclusive data? Especially in the data feed and PLA world, the problem is prevalent. VersaFeed's new Dynamic Experiment solution solves this problem once and for all. Our dynamic system will rot…
San Francisco, CA, November 28th, 2023: VersaFeed, a leading ad-tech provider for ecommerce retailers, today announces a new feature to its proprietary product data feed management platform: ChatGPT integration . The first product feed co…
After much anticipation, Google is now offering beauty brands a way to interact virtually with their mobile shoppers via Free Listings and Shopping Ads. AR beauty features were introduced nearly three years ago; however, only recently has…
VersaFeed is taking custom label strategies to the next level by integrating with Google Merchant Center’s Market Insights retail data. Both the Price Competitiveness and Best Sellers reports are currently available within the Merchant Cen…
With ChatGPT becoming ubiquitous across the digital landscape, VersaFeed researched the most effective ways to integrate this tech into paid media data feeds. Our early testing indicates that product titles, categories, and descriptions c…
VersaFeed is thrilled to announce our new integration with ChatGPT for data feed optimization! Merchants and brands using VersaFeed can now utilize ChatGPT to rewrite product titles, descriptions, and categories straight from the VersaFee…
We've aggregated the most common PLA badges and annotations for you in the graphic above to identify their official names and we’ve covered each in detail within one of our blog articles. As always, our blogs are intended to give you meani…
Google makes it easy to take advantage of badges on Shopping ads and Free Listings promoting Local products. Consumers will see Local Shopping ads when the item they’re searching for is available nearby. Google lets you know it's a Local a…
