Creative Solutions for Running Location-Based Ads (e.g., “RAAP”) on Platforms Like TikTok, Pinterest, Snap, and Others
While platforms like Google and Meta provide native solutions for running targeted local ads through Regional Availability and Pricing (RAAP), most ad destinations do not. Is there a way to extend RAAP-style ads to channels that don’t natively support it?
Yes! VersaFeed offers solutions that leverage geo-targeting to help you run RAAP-style ads, even on platforms without built-in support.
What’s Our Approach?
To assess whether a channel can be adapted to create a RAAP-like advertising experience, we review a few key factors. While we can’t reveal our entire process (that’s part of our secret sauce!), here are some general guidelines we consider:
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Is the Channel Suitable for RAAP-Style Targeting?
We evaluate whether the platform can support location-based ads. Specifically, we look at whether:- The platform generates its own organic traffic, not just display or programmatic ads.
- It offers geo-targeting features, even if they’re basic.
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Does Your Business Fit the Requirements?
As a merchant or brand, you should:- Want to run ads in specific delivery areas, adjusting availability and pricing based on region.
- Be already using RAAP targeting on platforms like Google or Meta and seeing positive results. These channels natively support RAAP (or RAAP-like formats) and should be your first priority.
How We Make It Work
VersaFeed’s engineers configure your data feeds in a specialized way, working closely with your ad agency to ensure high-visibility products are targeted within the right delivery zones. This gives you a competitive advantage by allowing you to reach the right customers in the right areas, even on platforms that don’t natively support RAAP.
VersaFeed is a leader in these advanced solutions, and we’re ready to help. Contact us today to speak with an onboarding engineer and learn how to publish your inventory in targeted RAAP-style ads—even on channels without native support!
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