Google Local Merchant Promotions for Grocery: Stand Out in Local Shopping Ads

When customers search for grocery products on Google, they see local shopping ad results, annotated to show availability at nearby stores. This makes it easy for them to compare prices across all visible shopping ads in the carousel. While this standard ad format offers limited customization, you can make your Product Listing Ads (PLAs) shine with some strategic steps—especially if the product is part of a weekly circular special.

Enter Local Merchant Promotions! These can highlight offers redeemable online, in-store, or both. For large grocery chains with thousands of products across multiple locations, the optimal approach is through an automated local promotions feed synchronized with your Google Merchant Center account. This feed details each promotion, including applicable and non-applicable stores. The promotion file includes a [promotion_id], which must also be included in the main product feed to let Google know which products are part of the promotion.

Managing weekly circular promotions manually on a large scale is virtually impossible for grocery stores. That’s where VersaFeed comes in. We can collaborate with your development team to integrate your circular data, automating and streamlining the process to nearly eliminate manual work for your agency or in-house team.

Additionally, within Google Ads, you can create separate campaigns for weekly circular products. This allows you to allocate more budget to these campaigns, increasing the chances of your local shopping ads appearing with the valuable merchant promotion annotation.

With VersaFeed’s expertise, your grocery store’s local shopping ads will not only stand out but also drive significant results.