Google is launching a new pilot program to create videos directly from your product images, descriptions, and logos included in your product data feed in Google Merchant Center. Google selects merchants for this pilot and sends them an email titled "Captivate customers with videos made from your product images." This email includes:
- A prompt to check out the videos Google has created for the business.
- Highlights of the program, emphasizing its potential to expand reach and boost brand engagement.
- Steps to getting started, which we’ll break down for you below.
How It Works: Steps for Participants
If you receive the email from Google, here’s what you need to do:
- Review the Videos
Check the provided links to the videos Google created based on your product descriptions, images, and logos. You’ll get a few samples, such as:
- Opt-In Via Form
Use the provided Google form to opt into the pilot program. Select which videos you’d like to add to your brand profile or opt out if you do not want to participate.
- Visibility on Google Search
Approved videos will be displayed on Google Search under your brand profile. Google ensures no additional videos will be published without your explicit permission.
Benefits
This pilot aims to address the challenge merchants face in providing video URLs, by leveraging existing images to create videos that drive better engagement. This initiative not only simplifies the content creation process but also boosts the visual appeal of your brand on Google Search.
What’s Next?
Expect the pilot to roll out over the coming months. In the near future, you’ll also have the option to claim and manage your brand profile. Keep an eye out for the email titled "Captivate customers with videos made from your product images," and get ready to elevate your online store’s presence with eye-catching videos!
If you have any questions about Google's new Video Pilot program or need assistance in leveraging this opportunity for your e-commerce business, don't hesitate to contact us.