VersaFeed's integration with Google's SA360 performance data now allows for dynamic KPI Custom Label strategies. Previously, clients leveraged Google Ads performance data to create Top Performer campaigns, with some clients reporting a 2.5x revenue lift.
For clients who prefer SA360 as their primary data source, VersaFeed can now use that performance data to build logic for KPI-based custom labels. This includes the ability to separate Bing's performance data, if needed.
Here's a breakdown of the steps:
- SA360 to VersaFeed Integration - You will create a product level, automated daily report and choose what metrics to include based on what logic you'd like to utilize. We then integrate with this report and leverage as a supplemental file.
- You Define KPIs - You choose details around what KPI you'd like to focus on. You can choose a tiered strategy or just choosing a single threshold to isolate.
- VersaFeed to Build Label Logic - We set up your dynamic custom labels to populate with your desired outputs based on the KPI logic you selected.
- Optionally, separate Bing vs Google KPIs for customized custom labels by channel.
- You Activate in Campaigns - Custom Labels can be utilized in many ways in Google Shopping Ad strategies - budget, bidding and/or reporting.
Take your data feed to the next level with VersaFeed's dynamic custom label capabilities. In addition to performance KPI strategies, check out our Price Competitiveness integration to highlight products that are priced lower than competitors which has resulted in huge success for clients!