Are grocery retailers making the most of their digital advertising opportunities? Our research suggests there's significant untapped potential in the market. In our latest study, we analyzed 28 major U.S. grocery chains, examining their e-commerce capabilities, product data feeds, and digital advertising strategies.
Download the full whitepaper, "The State of Online Grocery: Data Feeds and Advertising Insights" to discover how your grocery business can bridge the digital advertising gap and reach more customers effectively:
Key Findings At a Glance
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While 93% of grocers offer online shopping, only 65% seem to use Google Product Listing Ads
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Local Inventory Ads (37%) and Regional Availability and Pricing (24%) remain underutilized from what we can see
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Most grocers have sophisticated pickup and delivery systems but aren't effectively advertising these services
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Instacart integration is common, but many grocers miss opportunities to leverage this data for Google advertising
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Significant potential exists for expansion into other advertising channels like Meta, Bing, and Pinterest
Digital Adoption Dropoff in Grocery Chains
While most grocers have an ecommerce presence, adoption drops significantly for advanced advertising features and broadcasting this product data online.
Hidden Opportunities
Our research reveals a disconnect between grocers' operational capabilities and their digital marketing strategies. While most have invested heavily in e-commerce infrastructure, many aren't fully capitalizing on available advertising channels to promote these services.
Want the complete analysis?
Download our whitepaper, "The State of Online Grocery: Data Feeds and Advertising Insights 2024" to discover how your grocery business can bridge the digital advertising gap and reach more customers effectively.:
Download the Full Whitepaper
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