VersaFeed Enterprise Integration Options

VersaFeed specializes in seamless integrations for enterprise clients with complex e-commerce operations. Here’s what our onboarding and engineering teams deliver:

1. Tailored Solutions: We work with your development or IT team to identify the best access points for your data and design a custom integration plan.
2. Minimal Disruption: By handling the technical setup, we avoid tying up your engineering and IT resources. We also coordinate a seamless feed go-live date to ensure zero downtime.
3. Hands-Off for Your Team: Whether it involves writing code, developing plugins, or managing the onboarding process, our team takes care of it all.

Our developers determine the best access method from these four primary options:

• E-commerce Platform
• Flat Files
• API Integrations
• PIM and MDM Systems

Let’s briefly explore each:

E-commerce Platforms

• Shopify, BigCommerce, WooCommerce: Increasingly popular, these platforms offer growing features for enterprise needs.
• SFCC/Demandware, Adobe Commerce (Magento), Shopify Plus: Common among large brands for their robust, mid-market solutions.
• Oracle, SAP Hybris, Commerce Cloud, NetSuite: Full ERP systems with greater complexity, which VersaFeed is highly experienced in handling.

Flat File Integrations

• Basic Formats: Standard CSV/TSV files.
• Advanced Formats: JSON/XML, SQL dumps, large files, and complex data merges that require “joins” to build output feeds.

API Integrations

• Custom Data Layers: Simply provide us with your API documentation, and our developers will create a custom integration to your specifications, securely extracting product data daily–or even hourly!
• Benefits: This approach ensures efficient, high-speed data transfer directly into VersaFeed while maintaining security.
• Considerations: While API integrations are powerful, it can extend the onboarding timeline a few weeks.

PIM and MDM Systems

• About PIM and MDM: Product Information Management (PIM) and Master Data Management (MDM) systems are centralized databases designed for data consistency, providing a single source of truth for product information across retail operations.
• Challenges: While these systems sometimes have their own feed creation tools, they are often outdated, lack essential features, or are minimally supported.
• VersaFeed Integration: We typically connect to your PIM/MDM through APIs or plugins to seamlessly extract your inventory details.

Using one of these methods, VersaFeed’s engineers pull your product data to ensure successful advertising on platforms like Google (PLA, LIA, RAAP), Meta (DPA, local), Criteo, TikTok, Snapchat, and more. View a list of supported feeds here.