Possibly. Please contact us and we can provide a concrete answer. In general, VersaFeed focuses on large, proven shopping channels. There are hundreds of channels out there — we feel it is not in our clients’ best interest to list on niche/unproven shopping sites.
Managing data feeds and generating conversions from them is a full-time job. Unless you have technical staff with time to spare, outsourcing your feed management to a third party company is a good idea. VersaFeed stays on top of changing feed specifications, uses a variety of feed optimizations, and ensures that your inventory data is updated every 48 hours.
Other companies that generate data feeds require more work than VersaFeed's solution. Competitors simply provide you with their software which helps you generate data feeds - they don't actually create the feeds themselves. Your technical staff will still need to learn a new tool, integrate it with your product spreadsheets, and finally generate and upload feeds on a regular basis as your inventory changes. With VersaFeed, you simply continue to keep your website up-to-date, and we'll do the rest. More info
It's extremely difficult to guess this number. If you have thousands of products and are not listing on any shopping engines, the results can be very dramatic (e.g., 50-100% increase in traffic). If you are already listing on a variety of shopping engines with decent quality feeds, the boost will often be more modest (e.g., 10-20% increase in traffic).
This is accomplished through Google Analytics™, a free website tracking tool that Google offers. Using this tool, you can see exactly how many visitors and sales are generated through VersaFeed channels.
Search advertising campaigns are another good way to generate sales on your site. However, successful search advertising takes a significant amount of time, research, and continuing maintenance. Keyword bids and ad copy must be monitored and adjusted to insure ROI. Our experience is that unless an ad campaign is watched closely, it frequently turns negative ROI.
On the other hand, using VersaFeed to push your product inventory to the various shopping sites is straightforward. Your costs are known, we manage the technical aspects, and you monitor results via Google Analytics. Determining ROI is a fairly straightforward process. If you're looking to increase your online sales, we recommend starting with VersaFeed and then moving to search advertising as your budget dictates.
If you're going to list on sites beyond Google Product Search, TheFind, and Bing Shopping, make sure you have Google Analytics setup to track conversion rates. It's easy to get buried in pay-per-click fees if you're not careful. That being said we generally recommended the following:
No. If you wish to list on any of the premium sites during your two month introductory rate, you will need to add the site's additional fee to the introductory price.
There are additional fees only if you wish to list your merchandise on any of the premium shopping sites (e.g., Amazon, Shopzilla, affiliate sites, or Google Adwords Product Listing Ads). If you do, there are two additional fees:
There is always a VersaFeed monthly charge to manage your data feeds. If you choose to also list your products on pay-per-click (PPC) comparison shopping engines (e.g., Shopzilla, Pricegrabber, NexTag) you will need to pay those companies for any click fees. If you only list on the free shopping engines (Bing, Google, TheFind) there will only be the VersaFeed management fee.
If your websites are similar we can sometimes offer a 10% to 15% discount for additional sites. However, if the sites run different ecommerce software and/or have significantly different layouts, we usually cannot offer a discount. Please contact us for a specific project to see what discount we can offer.
Contact us with a specific request and we can generate a custom price quote.
Billing does not begin until after your products are live on Google Product Search. Typically this occurs one to three weeks after sign-up.
If we crawl your website for product access there may be additional charges depending on the extent of the changes. Examples of significant changes include complete overhauls of the site layout or changing ecommerce platforms.
If we are utilizing some type of export or direct database method to access your inventory, there may be charges if you make significant changes to your underlying shopping platform or feed export style (e.g., switch to a new ecommerce platform or heavily modify/customize your current platform or feed export).
These fees will not apply for modest website changes and never applies if you simply add or remove products or change product pricing.
Some VersaFeed accounts have billing and service contracts that reference a "support incident". A support incident is a request to a VersaFeed team member that includes (but is not limited to) one of the following actions:
Support incidents which are triggered as the result of a VersaFeed error or bug will not be counted as a support incident.
First, talk with a VersaFeed sales engineer to decide what shopping sites might be best for your company. Then we'll need to get a variety of info (e.g., what shipping methods you offer, what states you charge tax in, what payments your website accepts, details on your products, etc). At that point, we can begin the process of creating your accounts and the corresponding data feeds (this typically takes between 1 and 3 weeks).
VersaFeed typically requires clients commit to 6 months of service. Please contact for information specific to your website.
Site verifications are required by TheFind and Google Product Search in order to list inventory. They are a way of proving that you own your website and are authorizing VersaFeed to upload data feeds on your behalf. Site verifications are usually accomplished by either putting a special file on your website, or, setting a meta-tag in your homepage.
As of early 2012 VersaFeed began requiring the vast majority of retailers to commit to 6 months of service. We have been experiencing high levels of interest in our services and want to ensure that we are signing up clients who, like VersaFeed, have long term goals in mind.
