Google provides highly effective ad formats designed to target shoppers in your delivery zones or near your physical stores. To run these ads successfully, you need to connect your inventory data to Google via data feeds – a complex process that VersaFeed makes easy.
Google offers two distinct local ad formats: one tailored for in-store shoppers and another optimized for delivery.
Local Inventory Ads (LIA)
Ads typically show badges like “Pick up today” or “X Miles from your location”
Regional Availability & Pricing Ads (RAAP)
Ads can show a badge like “Get it by 6/1” or an annotation mentioning a minimum order threshold.
Both of these ads include product images, prices, and details on either delivery or in-person pickup options. They are a proven way to reach high-intent customers in your specific geographic targets!
VersaFeed takes care of the complex feed management process to keep your product ads up-to-date across Google and Meta, integrating directly with your inventory system to seamlessly update prices and availability daily.
VersaFeed offers a free audit of your feeds to ensure your local ads are driving results. New to product feeds? We’ll create a straightforward plan to get you started. VersaFeed seamlessly integrates with legacy systems, modern eCommerce platforms, Instacart-enabled sites, and complex ERP systems. Complete the form below to get started.
