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Local Inventory Ads: Maximize Your Google Shopping Visibility

Brick-and-mortar businesses have a major edge over online-only retailers—if they use it right.

Are your products showing up with “In Stock Nearby” and “Available for Pickup” badges? Make it effortless for online shoppers to find and buy in-store with VersaFeed’s expert Local Inventory Ad management.

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How VersaFeed Helps Retailers Win on Google Shopping

VersaFeed helps retailers seamlessly showcase in-stock products with Local Inventory Ads (LIA)—ensuring shoppers find what they need, exactly when and where they need it. We also optimize product feeds with high-impact badges like price drops, fast delivery, free shipping, and best-seller tags, driving more visibility, engagement, and conversions.

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Local Inventory Ads (LIA)

When shoppers can’t find what’s available, they move on. Local Inventory Ads (LIA) solve this by displaying real-time stock levels, store locations, and pickup options directly in Google Shopping. Eye-catching badges like “In Store” and “Curbside Pickup” make it easy for customers to choose you—driving more foot traffic and higher conversions.

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Make Your Ads Stand Out with Annotations & Badges

Google offers many “extras” that will help your Shopping Ad to standout against competitors in the form of badges and annotations. Most of them require additional steps to set up, either in the product feed or within the GMC settings, etc.

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How Product Feeds Power These Ads

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VersaFeed handles the complex feed management process to keep your product ads up-to-date across Google and Meta, integrating directly with your inventory system to update prices and availability daily.

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Optimize Your Online, Local, & Regional Listings—Hassle-Free

VersaFeed offers a free audit of your Google feeds (including PLA, LIA, and RAAP) to ensure your ads drive results. Our technical staff will review your existing feeds, identify proven optimizations, and provide a comprehensive audit — at no cost.

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